Branding, Marketing, Fundraising Results

Brand and organizational strategist with a 25-year track record of success. Whether boosting awareness, engaging customers, or increasing revenue, Howard achieves results for his clients.

Insight for Complex Challenges

Howard’s deep understanding of the nonprofit sector as a whole, as well as with individual organization’s needs, have provided great value to all types of organizations. He has a knack for understanding clients’ needs, analyzing complex brand and marketing challenges, and using market research and behavioral science to solve problems and create impact.

BRANDING

Building and revitalizing brands for organizations, initiatives, and causes based on comprehensive research to protect brand equity and revenue sources.
•  BRAND ASSESSMENTS
•  BRAND POSITIONING
•  NAMING
•  VISUAL IDENTITY

RESULTS

Consolidated 8 fundraising brands for a relief charity to 4, saving fundraising costs without losing donors.

Branded the merger of three camps that led to a 30% increase in camper recruitment in the first year.

Shepherded a 185-year-old organization through a name change that was successfully received by all.

Reframed atheist movement as “speaking up for reason,” broadening its appeal and garnering positive press.

MARKETING

Developing the insight to created informed campaigns that leverage behavioral science to achieve results.
•  MARKET RESEARCH
•  MARKETING STRATEGY
•  OUTREACH CAMPAIGNS

RESULTS

Branding and marketing that propelled a general contracting firm from 0 to $20 million in revenue in 15 years.

Marketing and national advertising campaign that helped a home furnishings retailer grow from 4 stores to 7.

Reinvigorated brand and launched an ad campaign for a kitchen and bath fixtures showroom that reversed multi-year sales decline, increasing sales 30% within 6 months.

Created all branding and marketing for a start-up that attracted $1.5 million in funding and attracted corporate sponsors including GE Financial, DLJ Direct, and others.

Promoted multiple Entertainment Technology World Conferences in major U.S. markets over 4 years, consistently exceeding attendance goals.

Executed a campaign in which 100+ people hosted events to raise money for a breast cancer organization.

Created a campaign that generated awareness of youth mental health issues and increased clinic visits.

Created a successful marketing campaign for ConEdison’s small business program, touting business savings from energy efficiency. Subsequently hired by Orange & Rockland Utility to promote their small business program.

Branding and marketing for a line of cookware from a midwestern manufacturer led to entry into New York City market.

FUNDRAISING

Combining an understanding of donor psychology with behavioral design to create effective fundraising materials for a range of organizations.
•  FUNDRAISING APPEALS
•  CASE FOR SUPPORT
•  CAPITAL CAMPAIGN KITS

RESULTS

$10 million

raised in six months from capital campaign kit we wrote and designed.

$3 million

raised in 2 months from a fundraising brochure we created for a social service agency.

$750,000

raised (half the total needed) within 2 weeks of having the new fundraising brochure we created.

125%

fundraising improvement after the launch of a new brand and website for a nonprofit.

50%

increase in online giving from the previous year after launch of website for literacy organization

36%

increase in average donation raised in a Readathon as a result of our marketing materials.

  • “It's always rewarding to work with smart people. Howard is one of the smartest. He's articulate, insightful, knows his stuff, is a great listener and has a big, caring heart. That's an unbeatable combination.“

    Charlie Allenson

  • “Howard is one of the few creative people who also have a solid grasp of business operations and the issues confronting nonprofits. Keeping the client's mission in mind, he develops original branding for an effective marketing and communications solution.”

    Janet Falk, President, Falk Communications

  • “Over the years Howard has consistently provided excellent work and advice. He listens closely, advises fearlessly yet tactfully, is very generous, and always exceeds my expectations.”

    Angela Nesbitt, President, Jaziri Group

  • “Howard’s support and guidance have proven invaluable in transforming our brand. While that process can prove to be quite formidable, Howard simplified the various steps needed to help us reach our goal. The response has been fantastic!”

    Viviana Litovsky, Executive Director, Westbridge Academy

  • “Howard provoked us to think deeply about our work and how we wanted to present ourselves to the world. Working with Howard is like working with a master craftsman who fundamentally knows — and very much loves — what he's doing.”

    Lisa Wixon, Director of Operations, MusiCan

  • “Howard went above and beyond with our project and took the time to really listen to what we believe in and what we wanted to achieve. Their process was strategic, creative and inventive from start to finish.”

    Meredith Barber, Senior Director of Institutional Advancement, Rising Ground

  • “Howard showed a stunning ability to quickly grasp the essence of our project and to translate that into a logo and slogan that are outstanding, lucid, and perfectly reflective of what we do.”

    Paula Caplan, Founder, Listen to a Veteran

Looking for insight for your marketing challenges? Let’s connect.