As the number of nonprofits has proliferated, even organizations that are household names must adapt to appeal to a new generation of donors. Their strategies can serve as inspiration for other organizations. >

Your organization’s name can describe what you do, your values and your audience. While a great name won’t guarantee a steady stream of funds, it helps distinguish your organization in this increasingly competitive world. >

In a short-attention-span world, organizations that are able to quickly communicate their value are the ones that attract the most overall support. >